Outreach Templates

The best partner-recruitment outreach is short, specific, and about the recipient — not a wall of text about your app. Templates help you move faster, but only if you treat them as a skeleton to personalise, never a script to blast. Every message below follows the same rule: open with something real about them, make the relevance obvious, keep the ask small, and make saying yes effortless. Personalise the first line every time; that line is the difference between a reply and the trash.

The principles behind every good outreach message

• •Personalise the opener — reference their actual work, app, or content. Generic openers get deleted.
• •Make relevance obvious in one line — why you, why them, why now.
• •Keep the ask small — a look, a reply, a quick call — not a signed commitment.
• •Lead with their win, mention commission second.
• •Short. If it looks like work to read, it won't get read.

Agency / consultant outreach

For agencies and consultants, lead with their clients' benefit and your reliability:

• •"Hi [name] — I saw [agency] builds stores for [type of merchant]. We make [app], which those stores almost always need for [job]. We run a partner program — you'd earn a share of what your clients spend, and honestly it just makes their stores better. Worth a quick look? Happy to set you up with a free account."

Creator outreach

For creators, prove you've watched their work and respect their audience's trust:

• •"Hi [name] — really liked your [specific video/post] on [topic]. Your audience of [merchant type] is exactly who we build [app] for. I'd love to give you a free account to try it properly, and if it's genuinely useful to your audience, we have a partner program. Only if it's a real fit — not looking for a forced plug."

Customer referral ask

For happy customers, keep it warm and peer-to-peer, ideally after a moment of praise:

• •"Glad [app] is working well for you! If you ever recommend it to another store owner, we have a partner program that pays you a share of what they spend — here's your link: [link]. No pressure at all, just wanted you to have it."

Technology-partner outreach

For other apps, lead with mutual audience value, not commission:

• •"Hi [name] — [your app] and [their app] share a lot of the same merchants, and they don't overlap. I think there's a real win in recommending each other / a small integration. Open to a quick call to explore it? Happy to figure out what works both ways."

The follow-up

Most replies come from the second message, not the first. Send one short, friendly follow-up about a week later — 'just floating this back up in case it got buried' — and then stop. One nudge is persistence; three is spam. Never guilt or pressure; a partner you nag into joining rarely activates.