Partner Sales Assets

Partner sales assets are the materials that let a partner promote your app without having to create anything themselves. The mistake most founders make is building a huge asset library that no one opens; the partners who actually refer want a few ready-to-use pieces they can drop into what they already do. The test for every asset is simple: can a partner use it in under a minute without editing? If not, it won't get used.

The assets that actually matter

• •A one-line and a short-paragraph description of your app they can paste into a message, proposal, or post.
• •A clear demo link (a live demo or a short walkthrough) so they can show, not just tell.
• •A few screenshots or a short screen recording of the app in action.
• •A plain statement of what the partner earns and what the merchant gets — the offer, in one line.
• •Their referral link, obviously, and where to find it again.

Ready-to-use beats comprehensive

A partner isn't a marketer and won't turn raw material into a pitch, so hand them finished pieces, not ingredients. A pasteable paragraph beats a brand guidelines PDF; a ready email they can forward beats a folder of logos. Every step of editing you leave to the partner is a step where most of them stop. Comprehensive libraries feel thorough to you and are useless to them — optimise for 'copy, paste, done.'

Match assets to how each partner promotes

An agency puts your app in a client proposal; a creator drops it in a video description or newsletter; a consultant slots it into a stack recommendation. The same app needs slightly different framing for each, so give your main partner types a version that fits their context. A creator won't rewrite your agency one-pager into a caption — but they'll happily paste a ready-made line written for their audience.

Keep them current and findable

Assets rot — screenshots go stale when your UI changes, and an out-of-date demo makes a partner look bad in front of a client. Keep a single, current set in one place the partner can always find (their portal, a shared link), and refresh it when the product changes. One reliable, up-to-date set beats a sprawling library where partners can't tell what's current.